1. Upfluence
Upfluence is a self-service influencer discovery platform, targeting influencers on all of the main social channels, including Instagram, as well as the blogosphere. It comes at a comparatively low cost compared to many of its competitors, bringing it into the realms of small and medium-sized businesses.
Despite this, Upfluence can claim numerous big-name clients, including Microsoft, PayPal, Ralph Lauren, and AXA.
2. Influencer Marketing Agency (IMA)
As IMA’s full name suggests, the firm specializes in assisting brands to tell their story with the help of influencers. It is a full-service digital agency, with Instagram being one of the platforms they use to get their clients’ messages across.
Unlike many of the other agencies here, IMA is European-based, and its list of clients reflect this. These include L’Oréal, Farfetch, Diesel, and Unilever. However, they also have well-known American brands, such as Calvin Klein and DKNY on their books.
3. Koala Models Agency
Koala Models Agency aims to amplify their influencers’ messages across social media channels, mainly Instagram. They describe himself as being a “trusted partner of the top models and top brands across social.” This works two ways. As with all of these agencies, Koala use the most influential social media creators to distribute their content.
This means that they can claim to have represented brands, influencers and models: women, men and curves.
4. Onalytica
Onalytica was established in 2009, making it one of the earliest companies to involve itself in influencer marketing.
Onalytica has curated lists of influencers for popular categories, such as Fashion, Food, and Lifestyle. Everyone on these lists has been vetted (by a human) to ensure they are a good fit for the list. Searchers can also search for influencers by platform, demographics, or content. You can upload your content to Onalytica, and their software will do its best to find influencers who have written material in a similar voice to your own.
5. Agency Entourage
Another Texas-based agency that recognizes the benefits of using Instagram as a way to generate interest in brands is Agency Entourage. They offer a full range of advertising services, including social media marketing and integration services. They see social media as being all about discovery and recognize the importance of creating content that users want to share.
Onalytica provides you with a vast amount of data relating to potential influencers, including a wide range of charts and graphs.
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